While the work of government is commonly referred to as service — embodied in the terms ‘public service’ and ‘public servant’ — it’s the government-as-a-product mindset that is driving the future of truly innovative and effective civic organizations.
Product management helps us create services that people:
- want to use
- love using
- seek out over other options
- don't dread
Our product management framework — empowers City of San Rafael employees to solve everyday problems, big or small. This people-first, build-better-services mindset — aligns with our goal to make City services easy to use, and work for everyone.
Our product-minded government empowers City staff to solve everyday problems by putting the principles of human-centered design and Together San Rafael into practice.
The shift in perspective to "Government as a Product" doesn’t de-emphasize the mission-critical purpose and intent of government. Instead, Product Management provides a structured process that will enable the City of San Rafael to constantly focus on the people it serves by putting user needs first, trying new ideas, and adapting for success.
Fundamentally, product management is concerned with asking — and providing good answers to — these four questions:
- What is the problem we’re solving (and why does it matter?)
- What will our impact be?
- How are we doing it?
- Is our solution good?