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Product Management – What is it?

Product management is how companies create things that people want to use, love using, and seek out over their competitors. We want to bring some of those same practices into San Rafael’s government context, so that our service experiences are enjoyable, easy, and never things people dread having to do.

Product management is defined as “the overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product.” As a professional discipline, Product management has with its own lexicon, framework, tools and industry organization. ‘Product management and society’ is now a course being taught at Harvard to aspiring civic leaders.

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