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Always getting better

It can be easy for resource-constrained, overworked government teams to fall into habit, simply executing existing — sometimes dated — programs without holistically and continuously analyzing their effectiveness. At times, the success metric for service value is misunderstood or misaligned.

“We must always keep a focus on the value we are delivering to the public,” writes Jennifer Malcolm, U.S. Department of the Interior. “I want to do my best for the American citizens we serve, and learning more about product management has helped me develop strategies to do that.”

“Public services and features of public services in which value is measured by outcomes for users are places where product management is value,”  Product management handbook for government digital services, UK Government Ministry Head of Product Justice Scott Colfer.

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